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"Everything You Need to Know About SEO"

Updated: Sep 24, 2022

What is SEO?

Search engine optimization (SEO) is the process of improving the quality and quantity of website traffic to a website or a web page from search engines. SEO targets unpaid traffic (known as “natural” or “organic” results) rather than direct traffic or paid traffic. Unpaid traffic may originate from different kinds of searches, including image search, video search, academic search, news search, and industry-specific vertical search engines.

As experts in our field, we know important it is that your website ranks highly in various search engines, such as Google’s and Bing’s results.

Rankly highly on a search engine’s results means your website will have a higher chance of converting it’s users to sales, but how do you do that? How does a search engine even work?

These questions and more will be answered in this essential guide.

Settle in as we find out ‘What is SEO’ and ‘Why Is SEO Important?’.

What Does SEO Stand For?

SEO stands for Search Engine Optimization. SEO is the term used for the practices involved in improving a website’s ranking, to increase chances of being visible through relevant organic searches.

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